Watch: The future of the five senses in experiential marketing

by Adrian Peter Tse on 2 Dec 2015

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

Last week at AdAsia in Taipei, Adrian Tse caught up with five individuals featured by TEDx Taipei, to explore the future of the five senses in experiential marketing—and beyond.

In this video you will meet:

ARea 15 Conference Keynote Speech

Professor Adrian Cheok gave his keynote speech, Everysense Everywhere Communication, in ARea 15 on 12 Jun. ARea 15 was an exciting two-day augmented reality conference held in Turku, Finland. It was hosted by Technology Research Center’s Mixed Reality research group. The theme in 2015 is augmented reality in culture & travel.

Read More

Posts navigation