Videos
Young Global Leaders Interview at WEF Davos
Young Global Leaders Interview at WEF Davos in Tianjin
Read MoreAdrian David Cheok on Finnish Interview – Yle Prisma Studio
Watch: The future of the five senses in experiential marketing
by Adrian Peter Tse on 2 Dec 2015
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
Last week at AdAsia in Taipei, Adrian Tse caught up with five individuals featured by TEDx Taipei, to explore the future of the five senses in experiential marketing—and beyond.
In this video you will meet:
- Adrian David Cheok, professor of pervasive computing at City University of London and director of Imagineering Institute (be sure to watch until the end of the video)
- Stefen Chow, photo
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ARea 15 Conference Keynote Speech
Professor Adrian Cheok gave his keynote speech, Everysense Everywhere Communication, in ARea 15 on 12 Jun. ARea 15 was an exciting two-day augmented reality conference held in Turku, Finland. It was hosted by Technology Research Center’s Mixed Reality research group. The theme in 2015 is augmented reality in culture & travel.
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