People working on the project: Carlos Velasco, Charles Spence, Olivia Petit, and Adrian D. Cheok.
Many food and drink products now come in some kind of packaging. The different multisensory features of a product’s packaging have been shown to influence both product expectations and perception. For instance, it has been show that both colours and shapes on food packaging can help to set consumers’ expectations about its contents. Our research focus on understanding how and why the different multisensory attributes of food and drink packaging, such as colour and shape but also its texture, sound, and smell, influence product expectations and experience, in particular, in virtual environments.