The Imagineering Institute is a new research lab with the vision "Invent the Future of Internet". Imagineering Institute (IDM Lab Sdn Bhd) is the first independent multi-disciplinary internet and digital media research & development (R&D) institute. It is the first research lab in Nusajaya, focusing on internet, digital media, and mixed reality research, while providing an entrepreneurial incubation space for start-ups. The imaginative application of engineering sciences or Imagineering is done in the lab and it involves three main strands of work, namely:
The projections and viewpoints of artists and designers
Extrapolation of recent and present technological developments, making imaginative but credible (do-able) scenarios, and simulating the future
New product design, prototyping, and demonstration work of engineers, computer scientists, and designers
The establishment of a multi-disciplinary research institute is a compelling opportunity due to the following reasons:
One of the world's most unique laboratories
Imagineering Institute is the first lab of its kind to integrate blue skies research and an accelerator programme for start-up companies through the commercialization of IPs. Entrepreneurs are given the chance to work side by side with academic researchers, building a symbiotic benefit by combining entrepreneurs' commercial input and world-class researchers' technical advice.
Enhances the creative and innovative ecosystem in Iskandar
The institute is envisioned to be a hotbed for high-impact R&D in a relatively nascent Malaysian IDM industry. Furthermore, the successful commercialization of projects emerging from the institute, along with partnerships with renowned research labs, will potentially place both the institute and Iskandar on the global radar.
Support Malaysian entrepreneurs
By emulating an incubator programme for start-up companies, Imagineering Institute is able to develop the local talent pool and support their R&D efforts towards commercialization. Participants of the incubator programme will benefit greatly from the institute’s physical infrastructure and extensive global network of academics, corporates and Khazanah's investee companies.
Generates investment ideas
As an R&D hotbed, the research institute can provide Malaysian companies direct visibility of up and coming IDM technologies. Given the research areas that the institute is focusing on and the multi-disciplinary talent that it is expected to attract, Malaysia is bound to benefit greatly and its impact will be clearly seen across all sectors.
Develops and enhances the digital media industry in Malaysia
The institute’s differentiated scenario-driven R&D approach fosters multi-disciplinary collaborations and strengthens IDM R&D in Malaysia. Furthermore, the institute's partnerships with academic institutions both locally and internationally can ensure a sustainable pipeline of talent into IDM specifically, and Malaysia in general.
Supports the country's strategic agenda
While Malaysia has shown excellence in the electronics commodity industry, there has been an increasing need to move up the value chain within the technology sector. Malaysia can gain competitive advantage by identifying the technology winners of tomorrow rather than just producing and consuming foreign technology.
Able to publish world leading academic papers
Our research aims to be visionary, quantum step ground-breaking research. Our researchers and Ph.D. students will aim to submit and publish at the world's best academic conferences and journals. This will increase the international impact of Malaysian-grown research.