Research conducts by the Imagineering Institute fall into the following cross-cutting research areas:

Interactive City

A city to support a more engaged society by providing a network and information infrastructure consisting of user-aware devices and sensor-networks, thus blurring the boundaries of cyber-space and physical space. The infrastructure under Interactive City will ensure that information and communication are always contextualised and close at hand. Particular focus will be placed on the subject of Affordable Housing i.e. using technology to improve connectivity, usability and space usage to improve living conditions and value of affordable homes.

Connect & Play

Technology to enhance our capabilities for storytelling, entertainment, play, and social activities.

Social Engagement

The creation of interactive media technologies and applications which can help address social problems, promote informed debate, and sustain cultural traditions. Particular focus will be placed on addressing welfare issues associated with drug addiction and rehabilitation.

Mixed Reality

Delivery of services and content with intuitive play of virtual interfaces which depict real world environments.

Smart Wearable Technology

Smart wearables for lifestyle and healthcare applications.

Interactive Media for Business

Interactive media technologies for supporting and improving business visualisation, logistics, process control, advertising management, strategic decision support and etc.

Multimodal Social Semiotics

Enhanced quality, functionality, and understanding of the digital technologies developed in the scenario-based research projects.

Multimedia Analysis and Understanding

Programme computers to understand images, videos, text, natural language, facial expressions, speech patterns, and body language like how a human would.

Advanced Human-Computer Interaction

New forms of computational media based on different aspects of human-computer interaction.

Haptic Touch Interfaces

(i) Develop contactless haptic interfaces, (ii) Develop feelings of the virtual world through touch, (iii) Explore new research areas like human: animal touch and human: robot touch


The study of robots with emotions and humanoid robots; including the study of interaction between robots and people who belong to isolated communities (unexposed to new technology).

Smell and Taste Interfaces

Interfaces that: (i) enable digital regeneration of smell and taste, (ii) transmit smell and taste over the internet, (iii) develop multimodal interfaces with smell and taste

Neuroscience and Psychology

Understanding the profound effect of digital food images and digital taste interface on neural activity, physiological responses, and attention.