Predrag K Nikolic

Senior Research Fellow

Predrag K Nikolic is Senior Research Fellow at the Imagineering Institute, Iskandar Malaysia, Associate Professor and Dean of the Faculty of Digital Production at EDUCONS University and visiting professor at the Bergen Academy of Art and Design. He is interaction designer, interactive media artists and proven record digital media executive who holds Ph.D in Digital Media - Interaction Design and Master in Business Administration. His research focus is on Smart Cities Design, Usage of Interactive Everyday Objects in Smart Living Environments and Design for Behavioral Changes. He tries to explore connection between interactivity, multi-sensory perception and creativity and how to implement it in future multimodal interface design strategies and contribute to further development of human-centered living environments and social innovations. He was selected interactive media artists and international curator at the international exhibitions such as Hong Kong - Shenzhen Design Biennial, Maison Shanghai, Shenzhen Design Week etc. Besides his academic, he also has a very dynamic digital media industry career through which he worked as senior executive for Yahoo, Ogilvy Group, Grey Worldwide and J. Walter Thompson and lead online media initiatives for clients such as: CSA, IBM, Telenor, The Coca-Cola Company, Nestle, KRAFT, MARS, H&M, Credit Agricole Bank and many others.